What if creativity came from less, not more? With Roll, you get a single film roll every day. You unbox it, and that’s your look for the day. No switching, no tweaking, no second-guessing. Just one perspective to explore. Each roll is the same for everyone. All over the world, people are capturing their day through the exact same filter. The result is a shared visual language, where the difference isn’t the tool - it’s how you see. There are no endless options here. No editing tools to hide behind. Just a simple constraint that pushes you to think differently and notice more. The ordinary starts to feel new again. Light, color, and moments you might have ignored suddenly stand out, simply because you’re looking at them in a new way. Roll is about slowing down, letting go of perfection, and rediscovering the joy of taking photos. + Break out of filter fatigue + Build a daily creative habit + See how others interpret the same roll + Focus on what matters, not what’s possible Unbox your roll. Shoot your day. See what happens. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
| Size | 46.2 MB |
|---|---|
| Initial release | |
| Price | |
| Platforms | iPhone |
| Languages | English |
| Category | Photo & Video |
| Compatibility | |
|---|---|
| iPhone | Requires iOS 26.0 or later. |
App's data is regularly updated.
Last update:
Some days call for a different film. Introducing roll swapping: save a film in your swap slot and keep it for the right moment. Once per day, you can use it to overwrite today’s roll and shoot with the look you’re in the mood for. You get one slot, it never expires, and you can overwrite the saved film whenever you find a new favourite. There are also 5 new films to discover - five more ways to see the everyday a little differently. Plus, we’ve fixed the selfie camera bug and tidied up a few other bugs for a smoother shooting experience. And a few smaller teaks.
